Levi is not only the master of jeans but also of collaborations. Planning to launch 50 such collaborative partnerships to launch a come back into the consciousness of the youth market. Not only focussing on jeans and truckers but also expanding this dominance to other product areas, to grow beyond jeans and appeal to todays digitally driven youth. What a way to generate a buzz and to increase the brand relevance in street culture.
Levi's X Supreme
Levi + Supreme = funky stripes combines with vintage look denims. Real vintage blues with the crackle texture we all know and love.
The iconic Brand has also had much success with tailoring vintage fo themselves with the 501CT in 2014 for Women or working with Re-Done for up cycled and re-purposed items which look fresh offering a perfect combo of vintage thrift looks with the best denims around.
Levi's X Air Jordan
Collaborations for Levi are not restricted to clothing. Being a brand worn by street sport dudes it is appropriate to team up with Nike and their Air Jordan range. Cool feet with baggy low slung vintage Levis can look newly box fresh or found vintage. Slashes of white on the feet with indigo or grunge coloured jeans offer a distinctly retro appearance.
Levi's Collaborate with 50 Celebrities to create 50 custom Trucker Jackets
The New Personalised Trucker is total excitement. 501 and Trucker are synonymous with the Levi Brand. The Trucker can be worn by anyone with anything and everything and is imitated by every jean brand on the planet. Plagiarism is the sincerest form of flattery but the original honours go to Levi. As such Levi invented it and are happy to evolve it with customisations relevant to todays consumer. Celebrity customisations from global Artists and Media personalities have been commissioned for the 50th anniversary of the trucker. Collaborations with the likes of Solange Knowles, Beyonce's sister; Vanessa Wu; Caroline Issa; Snoop Dog; Feng Cheng; Chance the Rapper; Taylor Kitsch and many many more.
Feng Chen X Levis
Shifting down the body from working with the Trucker Feng Cheng Wang, the supremely talented Chinese Designer has linked up with Levi for a new collaboration. and created some really exciting jeans silhouettes. Focussing on form and function of 6 of the best past 501 models piecing, layering, tonal blocking to bring the iconic 501 5 pocket jean into " the now" street relevance.
Indigo denim largely fuelled by the popularity of Levi over the years has achieved a romantic, nostalgic, must- have position in fashion. What better way to perpetuate such emotion by offering a fresh take on the 501 jean hitherto a mid life classic now re-freshed and associated with high Design and celebrity status. No doubt it will fly.