Levi Strauss

Levi Strauss & Co is one of, if not the most sustainable jeans brand in the World. Levi is pioneering practices to reduce the use of water, energy, harmful chemicals and other harmful things in the denim apparel industry. In doing so they take their partner suppliers along with this mission to ensure that they comply with best practices. All their suppliers must meet their terms of engagement rules be they denim fabric manufacturers or jeans makers before they can become a supplier. Such terms of engagement cover child labour rules, working hours and conditions, health and safety and environment best practices. Levi insists on consistent quality and so by making their products last longer this also contributes to reduced climate contamination. With their Waste<Less™, Water<Less™ and Wellthread™ collections, Levi's are making a considered effort to provide sustainable products to the market.

Nudie Jeans

The thoughtful jeans brand. If you are in love with jeans – wear NUDIE!

They are the brand that combines a vintage heart with maximum sustainability. Using 100% organic cotton Nudie is a brand that has turned their core values into core actions. The company is a member of the Fir Wear Foundation ensuring social responsibility in their supply chain: ensuring all their suppliers pay a minimum living wage, outlawing under age workers, following all health and safety rules. For Nudie, sustainability rules with the three “R’s” : Repair - offering a free repair service – a mantra of “don’t throw it away, re-use it”, Re-selling 2nd hand products in all their stores and Recycling worn out products into re-spun yarn or re-worked garments.

Such endeavours have earned the company the prestigious ”sustainable style” award as well as a loyal band of followers and a guaranteed place in all the best multi-denim stores Worldwide.