What was once natural wear became created by hand over many hours of scraping, grinding, ripping and repairing in a traditional denim laundry. Now we have holes, bare patches, wear whiskers and time stains all created with pre-programmed lazer equipment. This use of modern technology to "fake" the handmade in a cleaner and more efficient is the way of the denim future.
What was once, and shamefully still is, created in a laundry using millions of gallons of waste water is increasingly created by lazer equipment with hardly any loss of precious water at all.
Story MFG
Whatever pattern you desire can be pre-programmed and created without any water at all.
// Michal Gorelick // Sonia Rykiel
Faking the idea of creative crazy denims has never been more easy. Using machines and grinders to fluff and bloom the cotton edges to achieve art denim on a scale that is usually achieved by laborious hand processes. Here denim art meets commercial reality.
Ozone technology for denim fabric finishing enables the finishing of broad denim with only one bath of cold water thereby saving gallons of water as well as energy and harmful chemicals. So, in this case "faking" the craft has a serious environmental benefit.
Levi's Eureka Lab // Yasin Ciçek // Jeanologia
Levi is embarking on a new way of commercially mass finishing their jeans at the same time saving trillions of gallons of water in the process. Not only can vintage worn areas be reproduced but also fancy patterns can be burnt out of the jean. All without water!!