Be they grunge or be they clean black, denims are serious. Worn out states "I'm a tough guy, don't mess with me". Clean combines with chrome to say the same in a more studied fashion way. They all demand you to "look at me". Black leather, black denim chrome buckles, belts and bikes - the look endures today and when it is not fashion it is off duty with attitude.

Black leather and jeans is a look which endures today. Born in the era of Marlon Brando, Elvis Presley, James Dean it's smoky, smouldering, sexy.

A clean paired down black black fashion look which retains overtones of a tough sexiness. A "go to" look when blue jeans are just too worn out.

Black denim shorts and dresses can also be lighthearted, not pretty but quirky and gamine. More serious than a pretty floral dress for the occasion.

Monochromatic jeans-wear exhibits drama with chic style. A counterpoint to "the Blues". Black and white both together and independently as white on white and black on black are a strong statement. This is the tough yet soft denim twill we love catapulted into urban fashion. No need to be in a classic 5 pocket, any style both stretch and rigid works for us. Neither colour has the wash down charm of indigo denim but with new technology we can fake the degradation creating a non colour worn out attitude. Both black and white however, are best used clean as pure bleached white or dense clear black black.

A soupçon of stretch aids comfort and more elasticity creates super fit and form just as with the blues. They both demonstrate subtle character, drinking in the warp slubs to create a natural surface texture. Black denim and white denim have serious attitude - neither is basic. Think back to "On The Waterfront" and "Blade Runner" where we think black and the black and white movies that were visually so compelling.

L: ©Nicholas K C: © The Black Leather Jacket

Black black is a term for both the denim and the head to toe look. The denim is black warp with black weft or black over dyed black. Creating a look that is fathom deep and dense. Whichever way it is achieved the look must be a clean clear black without a hint of a tint. Just bright and clear. And of course it must work seamlessly with other blacks - black leather, silk, suede, wool and more.

Black and white used together for super graphic drama.

Imagine in denim - Wow!

Black and white always looks modern whichever colour is dominant. Remember Marimeko whose prints still look amazing today. Black and white being devoid of all colour demands you see the form and shape more clearly.

L-R: © Julian David, ©Diesel Black Gold, ©Messagerie

Why do we want to wear black denim jeans to an "occasion" instead of smart black ordinary pants? Because they are more than ordinary. They have attitude - with a rolled cuff, a prominent side seam, a perfect 5 pocketed fit and a super leg shape, all due to the inherent qualities of denim. Why wouldn't you?