Brand Spotlight - ALYFE
As we explore performance denim this month, we have taken the opportunity to showcase a technical denim brand born from lifestyle choices, experiences and the love of living life.
ALYFE's concept is to fuse form and function and inspire adventure in everyday life. They have created jeans to perform and let you live your active life. Working closely with one of the world's most creative and advanced denim mills and an innovative Turkish factory they have pushed the boundaries of product innovation. Tried and tested vigorously in active lives along with varying climates and environments, ALYFE jeans have been engineered with a perfect fit and clever hidden performance benefits. Currently their collection has been separated into 3 categories of technology; For Living, For Loving and For Lunatics.
Launching in Spring 2017, For Living, provides clever technology for every day life. The fabric has a water repellent coating providing protection from rain and dirt - the high tech coating increases surface tension allowing raindrops to run off the surface easily. While fibres in the denim respond to the body's fluctuating temperature allowing cooling or heating to regulate your body's temperature along with an anti bacterial finish to minimise the need for washing, thus prolonging the indigo colour and features of your jean. Cotton and elastane combine with polyester to give enormous stretch and movement but with massive recovery.
For Loving created for well being and body enhancing technology - they are the jean that hugs you back. A micro encapsulated coating is a new multi-ingredient active that synergises the benefits of aloe vera, Vitamin E, jojoba oil and creates a sense of well being. While their special finish has skin-smoothing effects, and is absorbed easily into dry skin, it also helps protect and repair skin damage whilst re-mineralising, re-balancing and moisturising. The vitamin E preserves skin from premature ageing. A perfect combination of cotton elastane and polyester has been designed to shape and slim your silhouette and maximise movement. The women's jean comes in a sophisticated dark and a heavily laundered vintage wash, with a high rise slim shape. These jeans have power stretch with excellent recovery. Which means we don't have to worry about dreaded baggy knees!
For Lunatics provides tough performance technology for adventure. The lunatic jeans come in two fabrics; NANO their strongest and most repellent jean yet and COAT OPC a unique black coated thermo regulating jean. Thermo regulating properties combine with nano water repellency, anti stain and tough fibres along with an anti bacterial finish to minimise the need to wash. For those who want a tougher jean that can react to any environment these two innovative fabrics deliver outstanding performance and comfort. All this clever technology is combined in a fabric with just enough stretch to really aid freedom of movement in all directions. Durable stretch fibres provide excellent recovery properties ensuring the silhouette of the jeans is never compromised. Both jeans come in a slim tapered fit for a street smart silhouette, with the back rise extended and contoured to provide better coverage while active, with additional secure belt loops on the back waistband for extra security.
A fun feature across all the ALYFE jeans that we love here at The Denim Eye is the clever reflective details - the brands A logo is stitched on the centre back waistband, and the back pocket so when you are scrambling to find your jeans in your dark tent just flash your torch and your ALYFE jeans will illuminate making them easy for you to locate. While a reflective A logo on the turn ups are perfect for all those cycling commuters.
